Apollo Gala 2014

Client: Apollo Tyres

Dubai, United Arab Emirates

BKD designed a custom stage for Apollo Tyres’ annual gala. Prototyped in 3D, fabricated locally and assembled on-site at the Atlantis Palm Dubai resort, BARTKRESA design provided a truly unique projection environment for the conference’s festivities. BKD developed designs inspired by both Eastern and Western cultural influences, each design dynamically changed based on the audio feedback from the live music performances. By synchronizing the each look to the live performances, BKD greatly amplified audience engagement.

BARTKRESA design, Apollo Tyres

BARTKRESA design, Apollo Tyres

BARTKRESA design, Apollo Tyres

BARTKRESA design, Apollo Tyres

BARTKRESA design, Apollo Tyres

BARTKRESA design, Apollo Tyres

BARTKRESA design, Apollo Tyres