In honor of the 25th anniversary of the premiere of Friends, WB Worldwide Television Marketing commissioned BARTKRESA studio to transform the Burj Khlifa's World's Largest LED display. BKS animated a three-minute-long show that wove Warner Bros' graphics into a high energy dance set to the Friends theme song, "I'll Be There for You," by the Rembrandts. The show captivated crowds of fans in Dubai, as well as millions of global fans, who turned videos of the 25th anniversary show into a viral hit.